WOW! There is so much to learn with Social Media that it can be overwhelming to figure out where to start. So here is some suggestions on getting started:
1. Pick 3 avenues you want to focus on (i.e. facebook, linked in, twitter, google, etc).
Once you find 3 that you want to focus on:
a) create some profiles. Make sure your pictures and content are congruent with each other. That if one person were to go to one link and then another that they would GET what you are offering. And they are fairly the same/similar across the board
*always check all links to make sure all information looks tidy and well understood to prevent confusion*
2. Once this has been accomplished it's VERY important to update 2 to 3 times a day. There are some quick tips that can help - a) connect twitter to fb. google to other accts or hootsuite to 5 profile pages etc. b) apply for an app for your phone (most sites that offer profiles offer some kind of mobile app)
c) pick content that will offer something for free (i.e. videos, report, a tip of some kind). Or something you have learned from your expertise.
3. Get an opinion or two regarding the information you have placed in your social media sites and tips if need be (if you feel uncertain it's great to enlist likeminded people) :D
Have fun! :D